(After all, you’ve already so worked hard this month.) Is there a feeling sweeter than hitting all of your goals for the month? How about communicating your success to your boss? Excel spreadsheets can be used to prepare comprehensive reports of your marketing metrics to send off to your boss - and there’s no need to work from scratch. It’ll help you be more mindful of topic selection, buyer personas, keyword inclusions, and CTA alignment. Use this editorial calendar template as the starting point for keeping track of all of your business’ content. Visualize the blog posts you plan to publish in a given week or month makes it easier to define overarching themes, keep track of ideas, manage contributions, and prioritize strategic distribution. Whether you’re struggling with ideation, consistency, or simply just lacking organization, an editorial calendar can often serve as the solution you need to refocus your blogging efforts and generate even more traffic and leads from your content. But managing a blog is one of those responsibilities that’s easier said than done. Blog Editorial Calendarīlogging plays a significant role in your ability to attract visitors and leads to your website. As a result, you’ll be able to visualize the effectiveness of spending and activity across multiple initiatives. This particular tool allows you to enter metrics by campaign, which will auto-populate visual and easy-to-read charts. There’s no shortage of data to monitor when it comes to marketing, and if it feels like you’re getting too far in the weeds or missing important details when it gets too granular, a marketing dashboard can help. Once you’ve drafted all of your social posts for the week, month, or quarter, you can sort them by social network and upload your Excel file into your social media platform of choice. This social media posting schedule allows you to draft each social post, the date/time it is to be posted, the message you want to publish, and any link you want to accompany your message (that link could be a blog post, registration page, an ebook landing page, you name it). With that in mind, we created the Excel template shown above. You might already use a social media scheduler to manage and publish your posts every week, but you still need a place to draft your social copy and decide which posts will go to which social networks.Īnd because most social media schedulers allow you to upload social post copy in bulk, from a spreadsheet, it behooves you to have an Excel template designed for this purpose. The collection also contains a master marketing budget template that’ll help you generate a high-level visualization of your marketing budget on both a month-by-month and quarterly basis. From product marketing, to website redesign, to content marketing, to events, these templates serve as a guide for marketers to visualize and track their expenses to avoid overspending. If you want to avoid a mess at the end of the month or quarter, take a look at this collection of 8 marketing budget templates, designed to help you organize your marketing spend better. To ensure you’re always prepared for unanticipated costs, it’s important that you’re not only allocating your budget thoughtfully and properly, but that you’re also keeping tabs on how closely you’re sticking to your projected expenses. While marketing budgets vary from business to business, the need for structure and a clear sense of alignment between your goals and your spending is critical across the board. Know what’s even better? You can download this full collection of Excel templates in one fell swoop. Complete with templates, these suggestions will have you making strides in no time. To help those of you looking for a way to sharpen your skills, we’ve put together a detailed list of ways you can start using Excel to simplify your marketing tasks. While we won’t argue with that, we will say that the advantages of leveraging Excel’s functionality to organize information and streamline tasks are unparalleled. Making them from scratch can be especially intimidating. The trouble is, many marketers are right-brained, meaning Excel spreadsheets riddled with numbers and formulas aren’t all that inviting. Many of us can recall a time in high school when we were sitting in math class and thinking, “When am I ever going to use this stuff in the real world?”Īnd then we suddenly find ourselves in the real world, only to realize that numbers actually do play a pivotal role in what we do - especially in digital marketing.
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